Somersby Fruit Bounty
Full CG Animation for Carlsberg Breweries A/S
The Challenge
Creating a multitude of 3D Animations and Key Visuals showcasing the variety of fruity flavours for Somersby Cider.
Somersby Cider has over 25+ different flavour combinations in markets all over the world. To introduce the gorgeous variety we needed vibrant visuals that could be adapted to all the different market requirements.
Our Approach
Working closely with the client, we developed a fresh and vibrant world that signifies all the variety of the Somersby brand. We pushed the action to be playful and bouncy while featuring a wild variety of fruit.
This involved many techniques including Fluid Dynamics and Rigid Body Simulations. As always our focus is balancing realism with beautiful imagery and motion.
Gecko designed gorgeous animation visuals that could be adapted to all kinds of fruit combinations.
I am continuously amazed at the quality and efficiency of output when collaborating with Gecko. We have worked with them for many years now, and I thoroughly appreciate the "can-do" attitude and problem solving skills from the team - helping us deliver inspiring CGI assets to support us in bringing to life our brand for consumers in a multitude of channels across the globe!
Sam Liggett, Global Brand Manager for Somersby at Carlsberg
Skills
Storyboarding
Vibrant Environment Lighting
Product Visualisation
Fluid Dynamics Simulation
Keyframe Animation
Soft Body Animation
Photorealistic Rendering
3D Compositing