Wrap Lash
3D animation for campaign video
The Challenge
Develop a series of high-end 3D renders for Revolution Beauty’s Wrap Lash Mascara launch campaign, reimagining the core visuals in motion while faithfully replicating the campaign’s imagery and highlighting the product’s unique pearlescent colour.
Our Approach
Working from detailed client schematics, we precisely modelled and surfaced the distinctive mascara wand, capturing its pearlescent finish with a focus on material realism and lighting fidelity. We crafted a range of dynamic sequences designed for seamless integration into the hero campaign video. Alongside the hero shot, we were also tasked with illustrating how the brush wand coats and wraps each lash.
We meticulously modelled the mascara wand in 3D, crafting a pearlescent material to capture its iridescent finish, and animated stylised shots to showcase how the brush wraps and coats the lashes.
People & Skills
Director: Chloe & Jana Otte
DOP: Ollie Craig
Producer: Annaliza Parry
Post Production: Mood Studio Agency
Sound Mix: Tennyson White
Animation Director: Jon Hickley
VFX Supervisor: Jonathan Lax
3D modelling: James Broadley
3D Production: Gecko Animation Ltd
Client: Revolution Beauty
Precision 3D product realization
3D Animation
Stylised Texturing & Lighting
3D Compositing
Product Visualisation