Puma Performance Socks
Incredibly detailed Product Visualisations
The Challenge
To produce a wealth of Key Visual product images with great fidelity and detail to best showcase Puma Performance Socks.
This was a GBH London Production for Dobotex, Puma.
Our Approach
This project involved us creating several realistic foot shapes and developing a highly detailed shader system to accurately visualise the Puma Performance Socks' intricate designs.
Several sock designs were replicated along with exploded views to show the inner workings of the technology in the sock fabric. This has been a real passion project that we have revisited many times over the years as more socks have been designed and required print imagery.
We worked closely with the amazing designers at GBH London to realise this intricately detailed project
People & Skills
Produced by Peter Hale
Design Direction by Russell Saunders
Sock Shader Development by Ben Simonds
Sock Microfur Technology by Jonathan Lax
3D Modelling by Ben Simonds
Rendering and Composition by Jonathan Lax
Client - Dobotex
3D Asset Creation
Shading and Materials
Fur Particle Systems
High Res Print Quality Rendering