Osprey All Mighty Guarantee
Creative, Video, Animation and VFX
The Challenge
Osprey’s All Mighty Guarantee is industry leading customer service.
This fact wasn’t well known so Osprey needed a visually striking campaign to communicate this. Gecko collaborated closely with Osprey to finalise ideas, design and copy to create a memorable, often comedic and highly engaging campaign.
4 Scenarios. An airport, a cast of tightly packed commuters, a Bear and a Crocodile need to come to life. This is where Gecko shines.
Our Approach
We partnered with production company Arwec to film the packs in real life and capture their complex structures. Gecko then tracked the camera, packs, and proxy models for the CGI bear and crocodile to create the finished scenes in CGI.
Gecko’s approach to cinematic production, using real photography, artists and animators mimics Osprey’s focus on human experience and adventure. This produces real brand engagement that AI production cannot match.
Gecko’s focus on Cinematic Production; an Anti-AI approach delivers on the Visuals and Concept whilst providing Human Engagement on a Whole New Level
People & Skills
Creative by Hannah Woodhams, Ken Muir
Design by Aleks James
Photography by Chris Pugh
Production by Son Emirali - Arwec, Production Partner
3D Creatures and Rigging by Kjartan Tysdal, Omar Hewady, Juan Pablo Bouza
Animation by Jonathan Lax, Jon Hickley
3D Environments by James Broadley, Pawel Somogyi
Compositing and Effects by Jon Hickley, Ollie Walsh
Sound Design by Alistair Lax
Project Management by Chloe Lovern
Produced by Hannah Woodhams
Directed by Jonathan Lax
Client - Helen of Troy
Creative
Copywriting
Film Production
Environment Design
Animatic Development
3D Creature Design
3D Modelling, Asset Creation
Lighting, Dynamics Simulation
Seamless Visual Effects
Compositing
Sound Design