Estée Lauder - Day Wear
3D animation for UK campaign video
The Challenge
Create additional 3D renders to seamlessly replace existing footage within a global campaign.
To better resonate with the UK market, the brand required the inclusion of its UK best-seller from the DayWear range, Sheer Tint Release Moisturizer, across multiple shots. This led to the creation of two new edits for use across in-store, online, and social channels.
Our Approach
With the visual direction already established, we meticulously matched the lighting and water ripple effects to align with the global creative. Without access to source files, this was achieved entirely by eye, drawing on our team’s expertise in lighting and rendering beauty products.
We began by modelling the additional products before reconstructing the original scenes. Following approval of the master edit, we delivered a suite of outputs in multiple formats, featuring updated copy and refined audio.
Gecko meticulously matched the lighting and water ripple effects to align with the global creative.
People & Skills
3D Production: Gecko Animation Ltd
Client: Estée Lauder Companies UK
Precision 3D product realization
3D Animation
Stylised Texturing & Lighting
3D Compositing
Product Visualisation